Speaker: Dr. Carol Miles, Washington State University
Extension Outreach in a Digital World
Presentation description: As Extension specialists we carry out applied research and develop new research-based information and deliver it to our clientele in easy-to-understand publications. Today we must deliver our information on-line and though social media, and we track numbers of hits and downloads. How have Extension publication trends changed over the past 20-30 years, including print/online, sales/revenue, promotion/advertising, and what do we see as the future for extension publications. Forming partnerships with extension communication specialists can enable us to focus on information development, where most extension specialists do best, while achieving impacts through information access, which is how we are evaluated.
