ASHS 2024 Conference

In response to recent revisions to the fertilizer ordinance in Hernando County, our research endeavors to delve into the attitudes and behaviors of residents towards fertilizer usage. With over 100 counties and municipalities in Florida implementing urban landscape fertilizer ordinances, Hernando County serves as a significant case study in understanding the dynamics of public perception and compliance. Our project employs a multi-faceted approach to gather comprehensive insights into resident perspectives. Tailored surveys have been developed to assess various aspects, including residents' knowledge of lawn care, familiarity with the county's fertilizer ordinances, current landscape conditions, and practices regarding fertilizer application. These surveys are being disseminated through diverse channels, encompassing social media platforms, the Hernando Extension networks, and Hernando County Utilities Department customers. Additionally, forthcoming focus group interviews will provide qualitative insights, offering a deeper understanding of community sentiments and the underlying factors shaping attitudes and behaviors. Through the integration of quantitative and qualitative data analysis, our aim is to gain a holistic understanding of the landscape of fertilizer usage in Hernando County. This entails not only identifying prevalent practices but also discerning the concerns and barriers faced by residents in adhering to the fertilizer ordinances. Such insights are pivotal in informing the development of targeted educational materials aimed at addressing community concerns, dispelling misconceptions, and providing practical guidance on responsible fertilizer usage. Our initial online survey revealed that 31% considered themselves very familiar with the Hernando County Fertilizer Ordinance, but 31% were not familiar with the details at all (n=383). Of these respondents, 73% care for their lawn and landscape themselves, with 11% using a professional service. Most residents responded that their lawn was fertilized at least once per year, with 18% saying that their lawn was never fertilized (n=844). Ultimately, the findings of our research hold significance beyond Hernando County, offering valuable lessons and strategies for promoting sustainable landscape management practices in similar contexts across Florida and potentially beyond. By fostering greater awareness, understanding, and knowledge of proper fertilizing practices, our project contributes to the broader goal of safeguarding water quality and environmental integrity for present and future generations.