ASHS 2024 Conference

According to the 2017 Census of Agriculture, the gross value of sales of fruits and vegetables produced in Puerto Rico totaled $52,127,495. Over 60% of these sales were generated in the island’s two main fruit and vegetable-producing regions, namely $25,351,987 in Region 4-Ponce and $7,948,690 in Region 8-San Germán (Census of Agriculture, 2017). This study examined the needs, barriers, and sources of information used by farmers in those regions. We employed a multiple-case research design and conducted in-depth interviews with 15 growers with diverse backgrounds and experiences (e.g., members of agricultural cooperatives, beginning farmers with four years of operation, smallholder farmers with less than 10 acres, farmers with large operations exceeding 250 acres, women-led farms, and farms with different production systems, such as conventional, certified organic, and agroecology). The Theory of Planned Behavior informed the interview protocol to capture attitudes, social norms, and perceived behavioral control affecting farmers’ intentions to continue producing fruit and vegetables in the short and long term. This study was approved by the Institutional Review Board (UF-IRB: 202102464/ UPRM-IRB: 2023010008), and informed consent was obtained from all participants. The interviews were transcribed and analyzed using Thematic Analysis. Our preliminary results indicate that the main barriers include issues related to (i) climate variability, (ii) labor, and (iii) market pricing and commercialization. Growers particularly emphasized experiencing crop damage, yield reductions, and sales losses due to climate shocks such as erratic weather patterns, drought, extreme heat, and an increase in the prevalence and severity of insect pests. Concerning labor, growers reported challenges in recruiting and retaining qualified and skilled workers, citing the high cost and administrative burden associated with the H-2A temporary agricultural workers program. Farmers, regardless of scale or production system, expressed difficulties due to recurrent oversupply of similar crops in the market, leading to the acceptance of lower prices. Additionally, growers highlighted issues related to the reliability, efficiency, and lack of distribution channels. Regarding sustainability in their production systems, most participants expressed a need for more information and dissemination of sustainable pest management practices. Notably, farmers’ most frequently utilized sources of information included videos, technical bulletins, and blogs available on the web. Our findings offer valuable insights for designing future outreach programs, developing research priorities, and formulating funding initiatives, with a specific focus on enhancing fruit and vegetable production systems in Puerto Rico.