Strawberries are among the most popular fruits consumed in Michigan. However, Michigan's climate conditions hinder local production on a commercial scale. Outside of the summer period, production is only viable through controlled environment cultivation. Consequently, local demand relies on shipments from other U.S. producing regions, such as California and Florida, or imports mainly from Mexico. Given the delicate nature of this fruit, the long-distance supply chain can compromise the quality of the fruit, leading to substantial losses at retail and consumer levels. These factors drive the need to identify strategies to extend strawberries production season and empower a resilient regionalized supply chain. Our study aimed to optimize economic returns of greenhouse strawberry growers in Michigan using a bioeconomic modeling approach. Three strawberry varieties, namely Albion, Cabrillo, and Monterey, were grown in a greenhouse utilizing five different temperature treatments. The temperature treatments employed during the day and night cycles were set as 15/7° C, 10/18° C, 21/13° C, 24/16° C, and 27/19° C, respectively. Data was collected on productivity per plant and transplanted into a commercial grower scenario. The spatial-temporal bioeconomic model simulated the implementation of 15 hypothetical greenhouses, each covering an area of 1,000 m2, to accommodate one variety and one treatment at the time. Using a partial budget analysis, the research identified profitability capacity for greenhouse strawberry cultivation. From a costing perspective, the model considered the most important operating costs, including energy consumption by supplemental lighting and heating systems, labor requirements, materials (runners, fertigation, etc.), and growing space requirements. As for revenue, the model estimated potential revenues based on production capacity and market prices. By integrating these factors, the model provided estimates of the impacts of different combinations of strawberry varieties and treatment on fruit production. All three varieties had lower productive performance in the 15/7° C treatment, with Albion and Monterey only producing strawberries in weeks 8 and 9. The 24/16° C treatment showed the best productivity for all varieties, with Monterey achieving best economic results, followed by Cabrillo and lastly, Albion.
