Media literacy is the ability to decipher a source’s reliability and credibility. In a 2023 Axiom Market survey about home gardeners and vegetables, participants were asked, “what is the most important place to learn about new vegetables?” Only 1% of respondents said university extension service (Axiom, 2023). As online gardening resources continue to grow so does the need for accurate and reliable information. In this study, we surveyed Iowa State University undergraduate students and Master Gardeners on their perceptions of media literacy. The survey was created in Qualtrics and contained ten Likert scale questions, eight multiple choice questions, and five gardening-based case studies. In these case studies participants were asked to rank sources based on their perceived “trustworthiness.” The survey was distributed in April 2024. Across the five case studies, Iowa State University students ranked “.org” and “.edu” sources higher than sources whose domains contained “.com.” Eighty-two percent of undergraduate students responded that they have not shared incorrect information on social media. Eighty-seven percent of students consider themselves confident internet users. Eighty-four percent of students consider themselves to be media literate. Seventy-eight percent of students consider themselves media literate and confident internet users. These results indicate that undergraduate students may not fully recognize the difference between being a confident internet user and being media literate. These data will serve as a pilot to assist with the creation of a media literacy training module for undergraduate students and Master Gardeners to strengthen their critical thinking skills around online gardening resources.
