A citizen-science gardening project was conducted in 2023 with 300 participants from Indiana, Iowa, and Tennessee, who were recruited to compare three cultivars of compact tomato (Solanum lycopersicum) plants in an 18-week experiment. The study used a pre- and post-test format where participants were asked 15 questions that assessed their confidence levels about pest management, healthy cooking, and safe handling and preservation of home-grown tomatoes. Monthly educational sessions were delivered virtually by Extension faculty at Land-grant institutions from each state, covering the aforementioned topics. The pest-management session was the most popular with 81 live participants and 207 views of the video recording. This was followed by the healthy-cooking session with 67 live participants and 129 views. Participation and views of the last session that focused on safe handling and preservation were lower (58 live participants and 43 views), likely attributed to decreases in engagement throughout the project, or due to relevancy, as not all gardeners engage in produce preservation. At the end of the project, 224 participants completed questions from both surveys enabling an evaluation of knowledge gained. Overall, a positive increase in mean scores was measured across all questions, indicating that participants gained knowledge from the Extension programing provided. The largest knowledge increases were observed for pest-management questions, ranging from 6% to 20%. Most other questions had an increase of 1% to 8%, except those pertaining to knowledge about the use of canning and freezing methods, and food-safety practices for preservation, with 16% and 13% increases, respectively. The largest differences in confidence levels between pre- and post-test responses were found in questions about implementing control strategies for garden pests, using eco-friendly pest management methods, and reducing food waste, for which “very confident” responses changed from 10% to 82%, 14% to 76%, and 11% to 41%, respectively. Similarly, for all three questions, “not very confident” responses decreased from an average of 12% to 0%. However, there was a shift in confidence for a question regarding food-safety practices for preservation, with “very confident” responses decreasing from 57% to 35% and “not very confident” responses increasing from 0.5% to 5%. This suggests participants may have overestimated their knowledge initially. Our findings demonstrate the positive impact of Extension education on gardening-related knowledge and highlight the value of collaboration between university researchers, Extension faculty, and stakeholders as citizen scientists.
Citizen science can be used as a research method to evaluate consumer preferences in horticulture. In 2023, 300 participants from Indiana, Iowa, and Tennessee were recruited to grow three cultivars of compact tomato (Solanum lycopersicum) plants started from seed or as transplants in an 18-week experiment. The cultivars evaluated were Cocoa, Red Robin, and Micro Tom. After completing a pre-experiment survey to characterize demographics and gardening experience levels, participants were provided with a plant kit containing all materials required to complete the experiment. Participant engagement was maintained using a social-media community page, monthly virtual educational sessions, and frequent email communications. At the end of the experiment, 203 participants had completed the post-experiment survey focused on evaluating cultivar and plant-type preferences. Furthermore, three focus group sessions with six random participants each were conducted to further assess survey responses. Cocoa was the preferred cultivar by 41% of participants, followed by Red Robin at 31%. Cultivar preferences of plants started from seed followed the same trend for appearance, fruit number, and fruit taste. However, growth and appearance of ‘Red Robin’ transplants were ranked higher than ‘Cocoa’. Approximately 70% of participants preferred plants started as transplants compared to those from seed, regardless of cultivar. These preferences were attributed to the higher yield, better growth and perceived fruit taste, and lower maintenance required to use transplants. Overall, 69% of participants reported they would be willing to pay between $1.00 to $7.49 more for a transplant of their favorite cultivar compared to currently available tomato plants at local nurseries. Findings from the focus group sessions indicated participants liked the potential gift-use of these compact cultivars, and their versatility to be used in different gardening spaces such as kitchen countertops or windowsills. Results from this study indicate potential consumers value appearance, fruit yield, and fruit taste when selecting compact tomato cultivars, whereas ease of care and plant growth are more important factors when choosing a plant type.
Extension Master Gardeners (EMGs) have participated in a variety of citizen science projects providing new knowledge. This knowledge acquisition may not occur without the assistance of EMGs. Research projects that are focused on consumer horticulture challenges are not typically given a high priority by those who financially support scientific research in consumer horticulture. Therefore, researchers turn to EMGs as citizen scientists to assist with consumer horticulture research. In 2022, Ohio State University partnered with the Cincinnati Zoo and Botanic Garden, Dawes Arboretum, and Ohio EMGs to evaluate 10 cultivars of native plants to determine if they were attractive to pollinators. EMGs were tapped to monitor the cultivars and collect data on abundance and diversity of species. Thirteen Ohio counties with EMG programs were involved in this research along with the partners. The first year of data collection was a pilot year and the second year was the first year for data analysis. In this session you will learn about the steps involved in this research project as well as the challenges addressed and benefits to both the EMGs and the consumer. You will also learn about the results of the research.
Homeowners and gardeners source their landscape education from various media outlets and social media platforms. Leveraging the substantial following of the UF/IFAS Master Gardener social media page, which boasts over 40,000 followers, presents a unique opportunity to discern the horticultural education needs of homeowners and their preferred dissemination methods. In 2023, a Qualtrics horticultural needs assessment survey was developed and distributed via Facebook and Instagram to followers. Prior to survey distribution, an Institutional Review Board was completed and approved under the non-human/exempt auto-determination tool. The Qualtrics needs assessment comprised twelve questions covering topics such as horticultural interests, availability, and preferred learning platforms. Four visually engaging posts were shared, two each in December 2023 and January 2024. Of these posts, 309 respondents agreed to participate in the study. Our findings aligned with current gardening trends, with homeowners expressing a need for information on native plants, pollinators, vegetable gardening, and invasives. Among respondents, 21% favored online classes over 15% for in-person classes. Additionally, digital documents were preferred by 18% of respondents compared to 14% for print documents. Notably, 20% of respondents expressed a preference for short online videos for receiving horticultural information. Survey participants were also queried on their preferred time of year for attending classes, both in person and online, with no clear preference observed. Regarding in-person classes at local extension offices, 54% indicated willingness to attend, while 11% were unaware of their local extension office's location. When asked about their interactions with Master Gardener Volunteers, 31% reported satisfaction, 12% dissatisfaction, and 48% had not interacted with a Florida Master Gardener Volunteer. Interestingly, 62% of respondents expressed a preference for garden-related content on YouTube. While the response rate was relatively low, it suggests that direct email or in-person approaches might have yielded more productive results. Nonetheless, the findings are compelling, indicating a promising direction for extension programming in the digital age. They underscore the potential benefits of transitioning towards short-form video content and utilizing platforms like YouTube to effectively meet homeowners' horticultural education needs. Overall, the study illuminates the evolving landscape of horticultural education and underscores the importance of adapting dissemination strategies to better engage homeowners in the digital realm.
In recent years, the trend of owning and propagating houseplants has steadily grown. Consumers find this hobby to be relaxing and find it rewarding when their cuttings successfully grow roots and new leaves. Because of the ease that propagation gives us to clone plants, many people are exploring methods to acquire more plants for free. One common method is through proplifting. Proplifting is the habit of stealing plant material for the practice of creating new plants; this is done through collecting discarded material (leaves, nodes, roots, seed), or by stealing parts of a plant that are still attached. While proplifting appears harmless, it is important to consider all factors, such as how it might affect the business, non-profit, or individual that one is taking this plant material from. Additionally, taking protected plant material – such as from plants that are being grown from conservation efforts – could drastically harm the preservation of a species. This national survey looks at how consumers view the ethics around proplifting and the degree to which they would consider a situation to be ethically acceptable or unacceptable.
Climate-Smart Agriculture (CSA) is a broad term referring to agricultural production methods which aim to increase productivity whilst building resiliency to the threats associated with climate change and mitigating greenhouse gas emissions. Examples include cover cropping, conservation tillage, agroforestry, and any other methods which support climate change adaptation and mitigation. A critical yet still understudied component of the advancement of CSA lies in understanding how consumers perceive and interact with climate-smart commodities, and with nearly two-thirds (65%) of Americans believing that climate change is a global emergency, a need to investigate what qualities they attribute to “climate-smart” commodities became clear. This study investigates the perceptions of “climate-smart” commodities amongst American consumers through a national survey with consideration of demographic impacts on definitions. Survey questions investigated if consumers were familiar with CSA, what production qualities they perceived as “climate-smart,” and if they were interested in climate-smart commodities. Questions about production methods were categorized into the three main pillars of CSA set forth by the FAO: adaptation, mitigation, and sustainable intensification. The implications for far-reaching climate-smart food policies, marketing/promotional decisions, and sustainability education efforts for Americans are discussed.
Extension careers are uniquely challenging for work/life balance. Extension professionals frequently work with stakeholders outside the university and spend a significant amount of time traveling to give presentations and build relationships. In consumer horticulture, an added stress is that most educational programming is scheduled for evenings and weekends. Overflowing email inboxes further compound the stress. High rates of exhaustion and burnout have been documented in Extension professionals. The problem is one of high demand and limited resources. Extension professionals are expected to navigate the problem of scarce resources by individually setting priorities and saying no to low impact requests. A new prioritization method will be introduced that is based upon real estate appraisal law. The highest and best use analysis can be adapted for setting priorities for the busy Extension professional regardless of career stage. This session will emphasize amending position descriptions to articulate clear boundaries, setting aside time to be physically and mentally rested, and prioritizing high impact projects. The highest and best use analysis is meant to be customized for each individual and takes into account unique traits such as introversion/extroversion, age, and topic expertise.
